PRODUCT CRITERIA FOR AN AS-SEEN-ON-TV WINNER
Here are some of the characteristics that give a product the best chance of becoming a winner.
» NEW & UNIQUE:
* Product is new and unique to perform benefits better, quicker or cheaper than current items on the market.
MASS CONSUMER APPEAL:
* The more mass appeal, the better.
Niche items such as baby products do not work well because the percentage of overall potential audience is too small.
* For example: A new hairstyling tool that works the moment you take it out of the box has a better chance of success than the ultimate fire extinguisher that the user puts in a closet and hopefully never has to use.
THE BEST CATEGORIES:
* Kitchen, Cooking, Automotive, Household, Beauty, Pets, Exercise & Fitness
Note: We do not market products that are ingestible, such as weight-loss pills or memory enhancers. If you have a product that provides a health benefit or is designed to improve physical or mental being, you must also provide extensive documentation for bona-fide clinical studies performed that explicitly back up all product claims and is in compliance with guidelines set forth by regulatory agencies.
We evaluate all submissions and hold all
information in strictest confidence. If we feel your product has the
right criteria for a chance at success, we will contact you to move
forward. If we pass on your product, we will make every effort to
reply as to why it may not be right for us and recommend alternative
marketing avenues to pursue.